Senior Performance Marketing Manager, Global Paid Social & Mobile UA
Coinbase · 📍 Remote - USA · Diposting 2026-10-07
FULL_TIME⭐ TERVERIFIKASI
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Coinbase is seeking a highly skilled and experienced Senior Performance Marketing Manager to lead our Global Paid Social & Mobile UA team. In this role, you will be responsible for driving growth and maximizing the effectiveness of our paid social and mobile advertising strategies. The ideal candidate will have a proven track record in performance marketing, a deep understanding of social media platforms, and the ability to lead and mentor a team. This is a remote position based in the USA.📋 Tanggung Jawab Pekerjaan
Lead and manage the Global Paid Social & Mobile UA team, ensuring the successful execution of marketing campaigns and strategies.,Develop and implement performance marketing strategies to drive user acquisition and growth, focusing on paid social and mobile channels.,Monitor and optimize campaign performance, utilizing data-driven insights to maximize ROI and efficiency.,Collaborate with cross-functional teams, including product, engineering, and design, to align marketing efforts with business goals.,Stay up-to-date with industry trends, emerging technologies, and best practices in performance marketing.,Provide regular reports and presentations to stakeholders, highlighting key performance metrics and insights.,Mentor and develop team members, fostering a culture of continuous learning and improvement.,Drive innovation and creativity within the team, exploring new opportunities and channels to enhance our marketing efforts.🎓 Kualifikasi & Syarat
Bachelor's degree in Marketing, Business, or a related field.,8+ years of experience in performance marketing, with a strong focus on paid social and mobile advertising.,Proven track record of successfully managing and growing user acquisition campaigns.,Deep understanding of social media platforms, including Facebook, Instagram, LinkedIn, and others.,Experience with mobile advertising platforms such as Google Ads, Apple Search Ads, and others.,Strong analytical and data-driven decision-making skills.,Excellent communication and leadership skills, with the ability to collaborate effectively with cross-functional teams.,Proficiency in marketing automation tools and technologies.🛠️ Keahlian
Performance MarketingPaid Social AdvertisingMobile AdvertisingData AnalysisCampaign OptimizationCross-functional CollaborationLeadership and Team DevelopmentMarketing Automation
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